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Mozilla Requires User Interaction for Pop-Up Notification

Mozilla declared that Firefox will require user interaction to enable pop-up notifications in a bid to reduce the amount of annoying permission notification prompts on desktops. The shift, which will be introduced via Firefox 72, results from a series of studies and experiments on limiting prompts for notification.

One such progress was announced by the company back in April this year, under which it noted that users denied permission for pop-up updates 97 percent of the time.

Through a blog post, Mozilla stressed its intention to limit prompts for notifications. Instead of popping up alerts that users will need to press to open the alert request, the company will provide a tiny permission icon in the URL bar. This switch will be part of the upcoming January Firefox 72.

Mozilla replaced the default “Not Now” option with “Never” in Firefox 70 released last month to effectively mask notification prompts on web pages.

Most webmasters use browser alerts to boost user engagement on their websites and reduce bounce rates. The pop-up nature of warnings, however, makes them annoying to the public.

Mozilla stated in the blog post that approximately 99 percent of notification prompts are unaccepted, with the user actively refusing 48 percent. It also demonstrated that when received more than once on the same page, users are unlikely to accept a notification request.

Several hackers, as noted by ZDNet, even use alert pop-ups to trick users to install malware.

Yes, Mozilla emerged as the first browser creator to limit prompts for the alert. Google is also experiencing a similar move, however. Chrome developer Alex Russell said Chrome could handle notification prompts in the future in a series of tweets back in April.

Separately, while supporting DNS over HTTPS (DoH), Mozilla has urged the US Congress to reject broadband players lobbying the development campaign.

In order to improve user privacy, Google and Mozilla plan to support encrypted DNS to their web browsers. But US investors in the broadband industry oppose the change by claiming it “might intervene on a mass scale.”

Nevertheless, Mozilla has now asked Congress to ignore ISPs and other third parties ‘ ongoing protests that sent a letter requesting blocking the step.

“Unsurprisingly, our work on DoH has prompted a campaign to forestall these privacy and security protections, as demonstrated by the recent letter to Congress from major telecommunications associations. That letter contained a number of factual inaccuracies,” Mozilla Senior Director of Trust and Security Marshall Erwin wrote in the letter sent to chairs and ranking members of three House of Representatives committees, as quoted by Ars Technical.

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