OnePlus to Unveil Something New on March 18, Tipped to Logo Revamp

OnePlus Logo Revamp: OnePlus teased the arrival of something new on its official Weibo page showing a curtain covering something with the date 03.18 12:17. The OnePlus CEO Pete Lau has shared that it will be the unveiling of a new brand image. Meanwhile, the logo has been allegedly leaked online.

The Weibo post reads, “New week, New life, New…,” followed with the figures suggesting a date 03.18 and time 12:17, which seems strangely unique.

OnePlus CEO Pete Lau posted a statement on the official China community forum which reads, “Last year, following a series of preliminary surveys, we discovered that our brand image didn’t meet our high standards in several online and offline channels, and sometimes there were not so special situations. Therefore, our initial intention to launch this renewal project is for a simple wish ‘will not be’, to supply users with a better experience, that need to be implemented from all aspects of the brand. We need to research, iterate, and polish the whole visual system to allow it to look as it should be.” 

“I expect that the new design will present a new look for OnePlus and make your eyes more comfortable,” he adds.

However, a report from IThome claims to spotted a new trademark filing by OnePlus from China’s National Trademark Office, showing a black and white logo, setting aside the red and white color scheme. The numeral 1 additionally includes a different design.

Moreover, it is being rumored that the company will launch its OnePlus 8 series mobiles on April 15. The OnePlus 8 and the OnePlus 8 Pro were reportedly seen on China’s telecom regulator TENAA, which pointed towards 5G support for the two devices. This goes in line with OnePlus co-founder Pete Lau’s announcement confirming the OnePlus 8-series of mobiles will be 5G compatible. Another variant known as the OnePlus 8 Lite might have a 90Hz display and will be released later in July. Users can stay connected with this page for the latest technology updates and news around the world.


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